Your website gets decent traffic, but your email list barely grows. Sound familiar? You’re not alone—most businesses struggle to convert visitors into subscribers because they’re missing one crucial element: a dedicated email sign up landing page.
Unlike your homepage or product pages that serve multiple purposes, a landing page for email sign up has one job: getting visitors to join your email list. According to email marketing platform AWeber’s research with thousands of small businesses, focused landing pages can deliver significant conversion improvements. Recent studies show that businesses creating well‑optimized landing pages can experience up to a 220 % boost in conversion rates compared to generic web pages.
